Updated: Jun 26
SEO or Search Engine Optimization is one of the most important tools of digital marketing. If you are in the digital marketing industry, you must have heard of the term “SEO” countless times. However, the concept is quite complex and has a lot of facets beyond our basic understanding. Search Engine Optimization comprises several different elements, and it is important to know what they are as well as how they work for it to make a difference in your online venture.
Ecommerce SEO makes your website much more visible to the target audience, resulting in more traffic and increased leads in the long run. Beyond this, SEO is also a powerful tool used in digital marketing for small businesses. It helps in forging long-term relationships with prospective customers, positioning your brand as a trustworthy and authoritative figure in the field, and enhancing your brand awareness.
So, without further ado, read on to find out everything you possibly need to know about SEO and why it is so important in the digital world today.
Pillars Of SEO Marketing For Companies
Digital content is already a key part of Business-to-Business marketing strategies to get products and services to your customers. Every business, whether focused on the end consumer or business customer, inevitably needs to use digital marketing to publicize its brand, products, and services. Therefore, both content and SEO are two fundamental aspects to consider when improving the positioning and visibility of a company.
Placing a corporate website among the first few results of search engines has become one of the priority objectives of B2B marketers. For this, it is necessary to pay special attention to SEO in order to position the company in relation to specific terms and concepts. The rules and guidelines that govern SEO are not unchangeable, so it is necessary to be constantly updated. Correctly applying these rules is vital to give visibility to the website and increase traffic, thus increasing conversions and, therefore, sales.
In order to be more efficient and profitable, B2B companies must focus on niche positioning, focusing on those keywords in a specific area in which the activity takes place. There are three basic pillars that must be worked on to position a B2B company using SEO correctly:
● Content Strategy
The informational needs of customers must be covered through the content on any website. Since each visitor who accesses a website is at a different stage of the purchase process, the secret lies in knowing the customer journey and offering appropriate content to each customer.
● Link Building
To improve brand authority, it is important to pay attention to link building, i.e., the generation of links to a corporate page from external sites. One of Google's criteria when it comes to positioning websites is the popularity ratio which is measured through the number of links from other pages.
● Lead Conversion
The ultimate goal to improve positioning is to increase conversion and, therefore, sales opportunities. For this, it is essential to analyze the keywords with which a webpage will be positioned. In this sense, transactional keywords, such as “buy software programs,” guarantee a higher volume of conversions than traditional words such as “types of software programs.”
These SEO positioning actions can help attract qualified traffic to a business website and enhance B2B communication and marketing strategies.
Importance Of SEO In Digital Marketing
● SEO For Reputation Management
SEO goes a long way to ensuring the success of a company’s online reputation. According to data collected by Forbes, as many as 97% of business owners agree that SEO is an important part of their marketing strategy to maintain their reputation in the online world. It is no secret that the lousy online reputation of a company can result in a loss of search traffic and brand value, directly impacting the profitability of a business. The main objective of SEO when it comes to reputation management is to ensure that the first page of search engines is packed with positive information regarding your brand and website. This includes everything from your social media content to online reviews.
● SEO To Increase Traffic And Leads
A critical aspect of the performance of any business website is organic search. It is also an important part of the buyer funnel as it ultimately results in user engagement and lead conversion. If your website or ecommerce store is highly visible on Google and other common search engines, it will always be an advantage for your brand. A high-quality website and impeccable SEO are the perfect way to increase traffic and leads for your company.
● SEO To Decrease Ad Spend And Increase The Value Of Your Website
Your ad copy is definitely the first interaction that takes place between you and a potential customer. This makes it all the more important to ensure that this ad copy does everything it is supposed to do to turn into clicks. If you want to run an effective advertising campaign, paid or otherwise, it is important to have comprehensive knowledge of elements like Cost-Per-Click (CPC) that can help you make the most of the campaign. Needless to say, SEO is an effective way to decrease your ad spend, eventually increasing the value of your website.
As is evident, SEO plays a vital role in any digital marketing strategy of an ecommerce company. When it comes to employing SEO marketing in your business, it is important to make use of the best SEO agency you can find for the job. You can shortlist a few local SEO services and conduct some research to find out their portfolio and experience. When it comes to SEO, you must go for the best so that you can reap the maximum benefits out of the process.
Build your website in the most SEO-friendly manner possible and trust us; the customers will come knocking soon enough!