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Digital Solutions for Small Business

Digital Marketing Glossary of Terms - C
A digital marketing glossary of terms is a list of terms and definitions that are used in digital marketing. The following are some of the top digital marketing glossary terms.
Categories- This is rampant in blogs. It is mainly used to organize blog post, so that visitor won't have hard time locating the content they are looking for.
Click-Thru Rate (CTR)- This is the measure of the percentage of people that click on a link or ad on a website. 
Cloaking  -
It is an inappropriate act of making the search engine index a particular content and improving its search engine ranking. It involves writing
 a content with the required keywords and other things that will improve its search engine ranking and the offering something quite different to visitor. 
Collaboration- Considering web 2.0 contribution, the use of social media tool add considerably to the value of providing quality content on the internet.   
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Collective Intelligence - As it implies, collective intelligence is a notion that stress the importance of collective contributions of a group of people compared to when it just an individual. An example here is Wikipedia. 
Comments-These are response given by visitors regarding a particular post on a website (such as blogs, Facebook, twitter etc.) It enable user interaction and make the page more active and interesting with different views and suggestions from different individuals all over the world. 
Congoo-It is a social network that share news. It offers free subscription network to hundred or thousand niche topic.
Connections –This is similar to friends and are mostly used on social Media such as Facebook. They are connected to each other and can probably send messages.
Content   - These are materials posted on websites for the benefit of visitors. They include: articles, video, research, images etc.
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Contextual Link Inventory    - This is a list of website that has closely similar audience. It is an extension of search engines. 
Conversion   - This refers to a specific action taken by a visitor such as placing an order, downloading a document, registering for an event, subscribing etc.
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Conversion Rate    -This is the amount of people that visited your site and performed an action. For example if you have a video on a page and you got a total of 100 visitors in a day, and 30 out of them downloaded the video, it means that you have a 30% conversion rate that day. 
Cost-Per-Acquisition (CPA) - This is the ratio of the total amount of pay-per-click to the total amount of visitors. It is also called “conversion cost.”
Cost-Per-Click  - This is a way of driving traffic to your website.  You can do that by paying a website (Facebook or Google) per click. 
CPM  - This is cost-per-mille. It is also called cost-per-thousand. This is the agreed cost that is paid to you by advertisement owners after every one thousand click.
Crawler - This is a fiction of a search engine. It is programmed to index pages and the visit pages that are linked to the initial page. As time goes on, the crawler index lots of pages on the website.
Crowdsourcing - It is applied in social media. This feature gives people the ability to vote on a post or news on a website to determine its relevance. It relate to other social media concept such as: collective intelligence, collaborator and it is used as a tool for research. 

Digital Marketing Terms

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