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Digital Solutions for Small Business
Digital Marketing Glossary of Terms - U
A digital marketing glossary of terms is a list of terms and definitions that are used in digital marketing. The following are some of the top digital marketing glossary terms.
Unique Visitor - Also known as “absolute unique visitor,” this statistic represents visitors to a website that are counted once in a given time period despite the possibility of having made multiple visits. Determined by cookies, unique visitors are distinguished from regular visitor counts which would classify two or more visits from the sameuser as multiple visitors.
“Universal” or “uniform resource locator,” this string of letters and numbers separated by periods and slashes is unique for every Internet page. A page’s address must be written in this form in order to be found on the World Wide Web.
User Sitemap -A page containing structured links to every other important page on a particular website grouped by topic or navigational hierarchy. These pages are equally useful for people and search-engine spiders alike, as they provide a categorized look at every page on a website at a glance (with hyperlinks).
User-Generated Content - Commonly abbreviated as “UGC,” it is any piece of content created by a member of a given website’s audience for use on that website and sometimes to be freely distributed on the Web. Wikis (and Wikipedia) are examples of UGC (see below).
Digital Marketing Terms
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