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Digital Solutions for Small Business
Digital Marketing Glossary of Terms - S
A digital marketing glossary of terms is a list of terms and definitions that are used in digital marketing. The following are some of the top digital marketing glossary terms.
Second Life - A 3-D virtual world entirely built and owned by its residents.
SlideShare -A popular presentation- and document-sharing social network, especially useful for B2B marketing.
Social Media -Refers to all online tools and places that are available for users to generate content and communicate through the Internet. These media include blogs, social networks, file-hosting sites and bookmarking sites, among others.
Social Network -A site or community on the Internet where members can interact with one another and share content. This term is more or less used interchangeably with “social media” in reference to Internet marketing.
Spam -In email marketing, this refers to any message that is deemed by users or email providers to be an unsolicited commercial offer. Also called “junk mail. Spam can be any Web page that a search engine views as harming the credibility of its results. Examples of these can include doorway pages, link farms, keyword stuffing, cloaking and other duplicitous or otherwise user-hostile practices. The standards for what constitutes SEO spam varies by search engine and current algorithm factors.
Sphinn -A niche social-bookmarking website for online marketers.
Squidoo -A popular UGC site that allows members to create easy-to-build, single-page websites (called “lenses”) featuring whatever topic they choose. Typically, marketers use these pages to aggregate other content from across the Web under a common theme.
Style Sheet -A design template used for defining the layout of multiple pages within a website, most commonly seen in the form of “CSS” (cascading style sheets).
Submission -The process of registering a site with a search engine or Web directory. It does not guarantee inclusion, but can lead to it being reviewed or crawled. It offers no guarantee of ranking. The process can be done manually or by using commercial software packages.
Subscribing -The process of opting in to an email newsletter or adding an RSS feed to an aggregator (e.g. for reading blog updates).
Digital Marketing Terms
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